This is about writing, about writing that's clear and convincing in particular.
Writing that's authentic. Writing that's real.
Step one: you must have something to say. You must be clear. You must be memorable.
If you're not both, you're neither.
I note with frustration the seven or eight or six steps to power presentations. Remember step one above. The powerful presentation starts with power. If your message isn't strong to begin with, all of the powerpoint razmatazz in the world cannot save you.
Be clear. Be memorable. Be done.
Make your words worth something. It's a choice, and it's your choice.
About Me
- ANTHONY WORDSWORTH
- Washington, DC
- English teacher, reporter, then a flak. A little advertising copywriting on the side. Now a ghostwriter. Speeches, annual reports, press releases, resumes, wedding toasts and eulogies. The killer cover letter. Media trainer and consulting. Go figure.
When it comes to advice about writing that is clear, concise and memorable, no one can do it better than you, Tony. Nice to see that you're sharing your hard-earned wisdom with a wider audience.
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